Meaning ‘Magpie' in Woi Wurrung; the language of the Wurundjeri People.

The Barrawarn Program oversees partnerships and activities in support of First Nations people.

Through Barrawarn, we celebrate the history and legacy of our First Nations players, staff, members and fans. In telling their stories, we help raise awareness of the culture and history of First Nations people, and their communities. In doing so, we aim to promote reconcilliation for all Australians, leading to cultural safety and unity.

Why is it important to us?

To celebrate the history and legacy of our First Nations players, staff, members and fans. 

In telling their stories, we help raise awareness of the culture and history of First Nations people and their communities. In doing so, we aim to promote reconciliation for all Australians.

It's important because:

77% of AFL Women's and 40% of AFL Indigenous or multi-cultural players reported not being satisfied with how a racism incident was handled once reported. (AFLPA Player Survey, 2023)

Recommendation #18 of the 'Do Better' report recommended the club share its processes and reflections with the wider AFL community, and to proactively support anti-racism and inclusion throughout the code.

Aboriginal and Torres Strait Islander people (aged 25-64 years) were more likely than non-Indigenous people of the same age to have left school at Year 9 or below. (Australian Bureau of Statistics)

Victorian Aboriginal women are 45x more likely to experience family violence than non-Aboriginal women. (Department of Health)

Our vision

To be leaders, always striving to be better. 

We aim to build consistency and drive change by taking a leadership role and delievering programs to stamp out racism and drive truth telling across society, leading to cultural safety and unity. 

How are we bringing our vision to life?

Through our Barrawarn pillars - our areas of focus that drive Barrawarn's strategic objectives and actions.

Honouring the Past and Building a Better Tomorrow.

Acknowledging the historical significance of First Nations peoples and their contributions, while striving for an inclusive, anti-racist future. 

Industry Leadership and Change.


Our aim is to to lead the sporting industry by forming partnerships, advocating for change and raising awareness to combat racism.

Cultural Safety at Collingwood; Programs, Education and Change.

Focusing on fostering cultural safety and growth at Collingwood Football and in communities throughout Australia.

Meaningful Relationships and Partnerships

This pillar emphasises building meaningful relationships with the community and our partners to create positive change together.

Tennant Creek, NT

Cultural Immersion Program

Deadly Choices

Health Services

Ngarra Jarranounith Place

Residential & Behavioural Support

Indigenous Rounds & Cultural Gift Exchanges

Club-wide Initiatives

Indigenous Scholarships

Self-development

Find out the meaning behind the Barrawarn logo, designed by Dixon Patten.

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